Pictures from the HometownQuotes Banquet!

July 7th, 2008

Here are some pictures of our company banquet. It was a great time and a wonderful way to celebrate our company’s past, present, and future!

Me speaking

Most of the staff

Ambrosha, Nick, Ron, Philip and Liz

Amanda, Dustin, Wayne, and Melanie

Our CFO Bob making a toast

Me toasting Bob and Hunter

Elaine, out first US employee and Hunter’s mom

I only post this one because I know I am going to get hell for it.

Cartoon of the Week

July 4th, 2008

Happy Weekend!

Happy Independence Day!

July 3rd, 2008
We will be closed tomorrow and I will be off enjoying the fireworks and festivities!Everyone have a safe and happy July 4th!

For all the Journey Fans out there

July 2nd, 2008
For those of you who love the band Journey…and I do, the new 2 CD / 1 DVD set for $11.88 is out at Wal-Mart only.

The new lead singer, Arnel Pineda, is absolutely amazing! It was hard for me to believe that anyone could top Steve Perry, but he has.

There are 2 CDs, one with all the hits and one with all new stuff, plus a live DVD of what may be the greatest concert ever. At least until I see them later this year in Nashville.

You buy it at Wal-Mart in stores or online here.

Safari / Firefox Gaining Market Share; Explorer Dropping

July 2nd, 2008

Read all about it here

Duplicate Content: What are people doing to fight it?

July 1st, 2008

The netbusinessblog recently posted about the ever-debated topic of duplicate content and asked readers to weigh-in.

Check it out here.

Happy Birthday to Me!

June 30th, 2008
Today I am officially one year older than yesterday.

So, unlike most days, don’t expect to get me on the phone or email today, because I will be taking most of the day off!

Naturally, I find birthdays a great time for reflection on the past year; where I have been, where I am, and where I am going.

We recently had a celebration at HometownQuotes thanking our employees, their families, and our families for their hard work, their faith in us, and for buying into the vision of our company.

And so on this day, I want to thank all of you, our hard-working affiliates, for making this past year of my life an amazing one.

We are so blessed to have such great people here in the office and all around the world helping to make this one unbelievable company to be a part of.

Google Webmaster Help JuneTune Transcript and Recording

June 28th, 2008

Google as posted the transcript from their JuneTune live chat, plus the recording, and the presentations on Personalized Search and Case Sensitivity in Web Search.

According to some accounts, there were over 400 webmasters participating.

This is a must-read and a must-listen. You WILL learn a lot, I promise!

Transcript - Recording - Personalized Search Presentation - Case Sensitivity Presentation

Cartoon of the Week

June 27th, 2008

Affiliate Marketing is Hard

June 26th, 2008

Shawn Collins answers a common question and provides hope for all of you :)
I have been trying the affiliate thing for about six months now, and I am not seeing any kind of progress. And I have this fear that I am going to be stagnant and never really break out and make some more money to really support myself. Should I give up?

Test, Test, Test…but What?

June 25th, 2008

We all know we need to TEST our landing pages, ad copy, well, essentially everything that people will ever see about us on the internet. What converts best? That is the ultimate question.

Many of us are overwhelmed by testing though. Split testing your ads is the best way to get moving and Derek Salyers posted a great article last week that should be a good start for many of you.

Click here to read Five Things to Test When Split Testing Ads

Want Good Web Traffic Stats for Free?

June 24th, 2008

As Jeremy Schoemaker pointed out on his blog Saturday, Google Trends now has web site traffic data!

And as he points out, more people have the Google Toolbar installed than all others (Alexa, Quantcast, Compete.com, etc.) combined probably.

Check it out here.

A Primer on Long Tail Keywords

June 24th, 2008

Amit Mehta provided a great post last week about Long Tail Keywords entitled: Are Long Tail Keywords the Holy Grail of Search?

Here are some excerpts and comments about how they relate to insurance.

A long tail keywords is a highly specific keyword containing 4 words or more.

Here’s an example :

buy nike tennis shoes size 10

As you can imagine someone typing in a keywords like : “buy nike tennis shoes size 10″ is READY TO BUY! In other words an effective long tail keywords will have a very high conversion rate.

In insurance, you find specific keywords also convert much better! Try these and consider similar keywords:

  • Chicago Illinois Homeowners Insurance (replace Chicago with any city, including small cities, state, or location) - Location-specific keywords usually mean a person is moving to an area or looking for a local agent, which we provide. These convert very high! Similar phrases: Homeowners Insurance in Chicago Illinois, Auto Insurance Agents Chicago, etc.
  • Affordable Auto Insurance Quotes - adding a definition of what type of insurance (affordable) is always good. Other examples: Best Auto Insurance Coverage, Compare Multiple Health Insurance Quotes, etc.
  • Senior Citizens Auto Insurance - Age-specific (avoid teens, they don’t convert as well), gender-specific, and other qualifiers work great. Other examples: Car Insurance for Women, Life Insurance for Single Mothers, Small Family Health Insurance.

But here’s the thing, a 4+ word keyword will not get a lot of traffic, maybe 1-2 clicks a month. So the trick is to bid on 30k,50k, even a 100k long tails. You can do the math, the traffic will add up.

When I mean long tail, I mean REALLY long tail. C2C bids on several million long tail keywords per merchant. And you thought managing your 10k keyword campaign was intimidating!?!

This means lots of work! But the cost will be lower and the conversions higher. Play with it and see what works for you!

Incorporation for Affiliates - What is the Best Way?

June 23rd, 2008

This is something I am asked often. Should I incorporate? If so, how and which way?

I believe that Jonathan Volk has written a post that is both concise and definitive in determining those answers.

His recent post entitled “Best Corporate Structure for Affiliates” is absolutely great!

Ultimately, the decision rests with you and it is always a good idea to get some advice from a trained lawyer or CPA before doing anything, but this post should help steer you in the right direction!

Read more here!

FAQ about Google Sitemaps with Ann Smarty

June 20th, 2008
Ann Smarty with Search Engine Journal wrote a good FAQ post this week about Google XML Sitemaps.I often get asked the million dollar question: Will Google Sitemaps help or hurt my site?

Well, the short answer in my opinion is help…or at least NOT hurt it. It will not make you #1 on Google for your primary keyword overnight. But it will help index some of those lower tier pages, which are often the pages with the best content after all, right?

Ann answers many more questions in her post, so give it a read here. And have a GREAT weekend!