Interesting Article from Michael Cheney. What are your thoughts? Leave a comment with your views.

Link Swapping is Killing Your Website

By Michael Cheney
Author of “The Website Marketing Bible”

I created my first website in 1995. Shortly after it went live I realized that nobody apart from me could see it. It dawned on me that this ‘Internet thing’ is all about being part of an interconnected network of websites. I needed to start getting connected to other websites.

Much has changed since then, but it seems the desire and pressure you face as a website owner to exchange links shows no signs of fading. However, link swapping is killing your website. Here are five reasons why:

1. It’s addictive: It’s true. You might not be that far down the link-swapping path yet, but I promise you it will happen sooner or later. One day you’ll find yourself laughing like a maniac as you run a report to see how many in-bound links you have and start rubbing your hands gleefully as you reach that magic milestone you set yourself six months ago. You’ll start mainlining reciprocal links.

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