Another Adwords Quality Score Update
From Revenews.Com
It wouldn’t be Christmas without a nice gift for affiliate marketers from our friend Google.
This year, in a few events that have sent many affiliate marketers reeling, Google has instituted Quality Score ratings to their Adwords advertisers’ landing pages. Pages and sites with low scores were rewarded with through-the-roof minimum bids for keywords, effectively pricing them out of the market.
With the introduction of a policy nearly two years ago from Adwords that only one ad would show per display url, affiliate marketers turned to creating their own landing pages for advertising traffic. These landing pages, typically a short way-point on the way to the merchant destination, have become a target of these quality score updates.