“Slap-in-The-Face” Advice for 2007
Wednesday, January 3rd, 2007I have thought a lot over the last few days about some great advice that I could pass along for the coming year, until I stumbled upon this article from Anik Singal with Affiliate Classroom.
The link for the article is below, but here are some excerpts:
GO FOR THE LONG TAIL
Ok, this may seem like a small or obvious tip - but I promise you, it may be the best one in this e-mail (besides the team building one). Plan to have a major focus on building out your keyword list in 2007.
Whether for SEO or for PPC - if you’re sitting on a list of just a hundred or so, you don’t have enough and you’re likely going after the wrong keywords.
Here’s the best keyword strategy to use (focus more on this and you’re going to see a huge impact on your traffic and by default better rankings on the MAIN keywords:)
A) Find 3-4 word phrases
These phrases should have your main keyword or a part of it in them.
B) Add 1 page to your site for that keyword.
C) Target your promotion on that page.
D) Have good cross-linking on your own site.
Let’s review some examples of the “QUANTITY over QUALITY” ideology that will eventually kill anyone’s business.
1. $1 “keyword stuffed” articles
2. Auto-generated websites, scrapper sites
3. Black hat SEO
4. Copyright infringement/Plagiarism
Bottom line is this - all the above may some how produce results “now.” But, check back in 3 months and you’ll find that your time/money/reputation was wasted.
Rather, spend that same time in focusing on quality. Focus on your visitor, your customer, your affiliates - drive quality and you’re truly building a long term business that is well diversified and safe.
