Geordie Carswell just posted on the PPC Super Affiliate Blog a great article about testing keywords and adgroups.His question: When do you give up on a keyword or adgroup? His answer: Read here. I agree with this post entirely, but will throw in one wrinkle with regards to insurance. If you are on the fence about a keyword or adgroup and are not using dayparting or ad scheduling, try using that for a time.

Not only will it reduce the amount you spend, but will ensure that you are running the ad at optimal times. What may not work at the worst times of the day, may work great during the peak hours for conversions.

Not sure about dayparting or ad scheduling? Read this post about conversions by day and hour. It will show you what times are optimal to run your ads based on hour and day.

Also, here is a link to Google’s description of ad scheduling. MSN and Yahoo both have it as well and you can find information in your respective accounts.

That, in combination with Carswell’s suggestions is a great way to test and refine keywords and adgroups!

This entry was posted on Thursday, February 8th, 2007 at 11:51 am and is filed under Q&A with HTQ, Pay-Per-Click. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.