In the battle for literary supremacy on the web, it appears that numbers beat letters in a 7 round TKO. According to a new article by Jakob Nielsen: It’s better to use “23″ than “twenty-three” to catch users’ eyes when they scan Web pages for facts, according to eyetracking data. Traditional literary rules say that you should spell out (Four vs. 4) whole numbers from one to ninety-nine.

OK, I admit, this post is the first time since high school that I spelled out a number…they are NUMBERS after all, but I cannot argue with the experts.

Jakob is the expert on online writing though so I take his advice.

His full article is full of awesome information and background on the research (a bunch of fancy eye-tracking stuff), so check it out…Show Numbers as Numerals When Writing for Online Readers

This entry was posted on Tuesday, April 17th, 2007 at 4:43 pm and is filed under Affiliate News, Marketing Tips, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.