Matt McGee recently posted on SearchEngineLand about SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid To Succeed.

While nothing on this list will be shocking to the SEO experts out there, this list is a great learning tool for the newbies and a good reminder that the experts should review from time to time.

The list continues in the comments so be sure to read all the way down.

Some of my favorites from both the post and comments:

Don’t wait too long to implement SEO - As many of you know I am big on action! All the research and ideas in the world are useless if you end up with a to-do list 8 pages long and have not even taken the first step toward implementing them. Research and tweaking is an ongoing thing, not something you cram for and then act on.

Don’t waste your time submitting your URL to search engines - it is just that…wasted time.

Don’t ignore usability - great, you are #1 on Google…now what? Make sure these active people CONVERT too!

Don’t obsess over Google PageRank - I confess…I am GUILTY of this one. Ten Hail Googles is my punishment.

Don’t put 10s of words/phrases into the meta keyword and description. I’ve this sooooo many times and of course the feedback was awful.

This entry was posted on Friday, June 29th, 2007 at 10:25 pm and is filed under Marketing Tips, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.