The NETexponent blog has a great post about Google Content Network (GCN).  Should YOU try GCN?  Well, the best answer I can give is yes, you should TRY it.  It may not work for you and it may be the best thing you ever did!  If you DO try it, you need to read this post and make a commitment to giving it your best effort.  I hope it helps!

Here are some highlights of the post:

• The top reasons why some people lost money on GCN
• Keyword selection and tips
• Top things you need to know about the ads
• Reporting
• Tips on Site Placement and targeting campaigns
• New Features

One thing that I learned is that you can do demographic targeting.  This is great for insurance, where you want to target middle class, 25-50 year old men and women, not children or teenagers, not the wealthy or too poor.

Check out the full post here

This entry was posted on Tuesday, November 4th, 2008 at 7:49 am and is filed under Marketing Tips, Pay-Per-Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.