Is your insurance business on the cluetrain?
For those unfamiliar with the term “cluetrain”, I’m referring to The Cluetrain Manifesto. This book was originally published a decade ago and is still very relevant to today’s marketplace. The authors examine the impact of the Internet on customer/company interactions and relationships. Their basic premise is that organizations that are not genuinely trying to relate with consumers on a one-on-one, human level will not succeed in the new Web 2.0 marketplace, which involves:
Twitter
Facebook
LinkedIn
YouTube
Blogs
and more.
Over the past year, we’ve talked quite a bit about social media, online marketing and about building more authentic relationships and communities around your insurance business. How are these efforts coming along for you?
If you’re not yielding any results, perhaps it’s time to read The Cluetrain Manifesto and also re-examine your purpose for starting your Twitter feed, Facebook page, insurance blog, etc.
If you’re not on board the cluetrain…time is ticking. Now is the perfect time to craft a plan and start off 2010 with a bang!